The Personal Brand & Collaboration Partner

For the past six years, I’ve cultivated a highly engaged, loyal community on Instagram and TikTok. I share the beautiful, chaotic, and unfiltered reality of modern family life, raising two kids, wrangling two dogs, and navigating life around my husband’s sporting commitments. My platform is built on honesty over polish, creating a trusted, highly relatable space.

For brands looking to reach a highly engaged audience of parents, homeowners, and modern families, I offer seamless, organic integration. From dedicated reviews and authentic product integrations to lifestyle storytelling and event coverage, my collaborations are designed to feel like a recommendation from a trusted friend, backed by the strategic eye of a professional marketer who knows how to drive real engagement and conversions.

Content Style &Themes

  • Modern Lifestyle & Routine: Balancing self- employment, business, and home life.

  • Cricket Wife & Marathon Life: Partner dynamics, match days, and sideline support.

  • Motherhood & Identity: Honest reflections on keeping your identity while raising kids.

  • Unfiltered Family Life: Real, unscripted everyday moments and holiday chaos.

  • Travel & Leisure: Premium lifestyle, family trips, and local Harrogate life.

  • Wellbeing & Balance: Finding personal wellness while working for yourself.

  • Humour & Relatability: Witty, real-life storytelling that connects with parents.

Instagram

Instagram profile

  • 1.9 million views in recent 30 day period

  • 619k accounts reached - on a following of 20k

  • 84% of reach driven by Reels

  • 58k interactions, 9.86% engagement rate (above industry average)

  • 5 videos exceeding 100k views in the last 30 days

Instagram - @aliciaaa.atk

TikTok

Screenshot of a social media profile for Alicia Atkinson, showing her photo, name, followers, following, likes, and brief bio including her roles as a mum, cricket wife, and chaos coordinator.

  • 2.6k Followers

  • 1.8 million likes

  • 16.4M views on a single viral video

TikTok - @aliciaaa.atk
A woman shopping at an ASDA supermarket, looking at food items inside a refrigerated display case.
A woman shopping at an ASDA supermarket, looking at food items inside a refrigerated display case.
A woman wearing animal print pants and a white hoodie holding up a small child near a car window, with a blue sky in the background.
A woman wearing animal print pants and a white hoodie holding up a small child near a car window, with a blue sky in the background.
A woman with wet hair wearing a black and white striped dress pushing a beige stroller indoors, with a large tree visible outside a window.
A woman with wet hair wearing a black and white striped dress pushing a beige stroller indoors, with a large tree visible outside a window.

Brand Collaboration Projects

Interior of a showroom featuring a display for JACCO automotive accessories, with a digital screen showing product details, neatly stacked logs below the screen, and modern seating in the foreground. The Batchelors logo and slogan are visible at the bottom of the image.
Interior of a showroom featuring a display for JACCO automotive accessories, with a digital screen showing product details, neatly stacked logs below the screen, and modern seating in the foreground. The Batchelors logo and slogan are visible at the bottom of the image.
A woman in a beanie and cozy jacket helping a young girl in a animal print hoodie and matching beanie ride a black and gray tricycle outdoors on a foggy day.
A woman in a beanie and cozy jacket helping a young girl in a animal print hoodie and matching beanie ride a black and gray tricycle outdoors on a foggy day.
A young boy standing outdoors on a fall day, wearing a red knit hat, a gray leather jacket, and a beige sweater, with a pumpkin on the ground nearby, and an M&S logo on the bottom of the image.
A young boy standing outdoors on a fall day, wearing a red knit hat, a gray leather jacket, and a beige sweater, with a pumpkin on the ground nearby, and an M&S logo on the bottom of the image.
Two men hugging in an airport parking lot near a building with signs. Part of an airport shuttle bus and a crosswalk are visible. The logo of Airport Parking & Hotels is at the bottom of the image.
Two men hugging in an airport parking lot near a building with signs. Part of an airport shuttle bus and a crosswalk are visible. The logo of Airport Parking & Hotels is at the bottom of the image.
Entrance to David Lloyd Clubs with a glass door and a black round sign. The entrance is covered by a curved glass canopy with black framing. The sign and a mat in front of the door display the David Lloyd logo.
Entrance to David Lloyd Clubs with a glass door and a black round sign. The entrance is covered by a curved glass canopy with black framing. The sign and a mat in front of the door display the David Lloyd logo.
Bamboo Nature disposable diapers for boys and girls, size 3 medium, 4-8 kg, 9-18 lbs, with no parabens, perfume, lotions, preservatives, or chlorine bleaching.
Bamboo Nature disposable diapers for boys and girls, size 3 medium, 4-8 kg, 9-18 lbs, with no parabens, perfume, lotions, preservatives, or chlorine bleaching.
A woman in a kitchen kneeling on the floor, holding a green chair in front of her, with her mouth near the top of the chair backrest. The kitchen has cream-colored cabinets, a countertop with various kitchen items, a window, and a clock on the wall.
A woman in a kitchen kneeling on the floor, holding a green chair in front of her, with her mouth near the top of the chair backrest. The kitchen has cream-colored cabinets, a countertop with various kitchen items, a window, and a clock on the wall.
A woman with long hair looking down into a box of Domino's cookies, showing an excited expression.
A woman with long hair looking down into a box of Domino's cookies, showing an excited expression.
A woman shopping at ASDA store, holding a pillow with a child on her back, in front of a decorated Christmas tree.
A woman shopping at ASDA store, holding a pillow with a child on her back, in front of a decorated Christmas tree.
A woman with blonde hair wearing a blue headband is holding a cocktail glass with a drink and garnish, sitting in front of a floral background. Overlaid text reads, 'they're only small once, take them with you, feed them well, feed them everything.' A pink banner at the bottom says 'Cooking Guy' in white cursive.
A woman with blonde hair wearing a blue headband is holding a cocktail glass with a drink and garnish, sitting in front of a floral background. Overlaid text reads, 'they're only small once, take them with you, feed them well, feed them everything.' A pink banner at the bottom says 'Cooking Guy' in white cursive.
A group of three people, two adults and one child, taking a selfie underneath a decorative lattice ceiling. The two adults are smiling and the child looks surprised or excited. The woman has sunglasses on her head and is holding the child, the man is on the right side of the image.
A group of three people, two adults and one child, taking a selfie underneath a decorative lattice ceiling. The two adults are smiling and the child looks surprised or excited. The woman has sunglasses on her head and is holding the child, the man is on the right side of the image.

Trusted by over 50 brands

A collage of various company logos and brand names, including M&S, Ergobaby, Domino's Pizza, Shark, Katie Loxton, Banwood, Sophie Allport, Out'n About, Loveevery, Hippo, My Expert Midwife, Cybex, Lansingh, Babysense, Smarttrike, Morphy Richards, Batchelors, Absolute Collagen, Bissell, ASDA, David Lloyd Clubs, Tommee Tippee, M.J.H.A Project, Top CashBack, Furbo Dog Camera, Merry People, Citron, Peachies, and Compare The Market.

"Alicia has really stood out. The engagement she's driven has been excellent, her audience is clearly paying attention and interacting, not just scrolling past. Nothing has felt forced or overly salesy, which is exactly what we want. She's reliable, consistent, easy to work with, and has delivered one of the highest overall returns in terms of value. Definitely someone we should look to keep working with.”

— David Rae, Sales Manager, David Lloyd Clubs

Beyond the One-Hit Wonder

Proven, Algorithmic Reach

Let’s be real: anyone can get lucky and go viral once. But consistently pulling in hundreds of thousands of views?
That takes strategy.

I’ve cracked the code on what makes people stop scrolling, laugh, and instantly hit "share." By mastering the art of the perfect hook and understanding exactly how the Instagram algorithm rewards relatable storytelling, I’ve built an engine that delivers high-performing content time and time after.

When you work with me, you aren’t betting on a lottery ticket; you are investing in a proven content strategy.

Compilation of YouTube video thumbnails about cricket, parenting, and personal experiences, with view counts and upload dates.

Let’s Work Together