The Personal Brand & Collaboration Partner

22.2k followers (growing 4.5% per month)

5.26% engagement rate

1.9 million views in recent 30 day period

565k accounts reached

84% of reach driven by Reels

60k interactions

For the past six years, I’ve cultivated a highly engaged, loyal community on Instagram and TikTok. I share the beautiful, chaotic, and unfiltered reality of modern family life, raising two kids, wrangling two dogs, and navigating life around my husband’s sporting commitments. My platform is built on honesty over polish, creating a trusted, highly relatable space.

For brands looking to reach a highly engaged audience of parents, homeowners, and modern families, I offer seamless, organic integration. From dedicated reviews and authentic product integrations to lifestyle storytelling and event coverage, my collaborations are designed to feel like a recommendation from a trusted friend, backed by the strategic eye of a professional marketer who knows how to drive real engagement and conversions.

Content Themes

A woman with long, light brown hair smiling and holding a white mug, standing next to a wooden stool in a room with beige walls.

Modern Lifestyle & Routine
Balancing self- employment, business, and home life.

Cricket Wife & Marathon Life
Partner dynamics, match days, and sideline support.

Motherhood & Identity
Honest reflections on keeping your identity while raising kids.

Unfiltered Family Life
Real, unscripted everyday moments and holiday chaos.

Travel & Leisure
Premium lifestyle, family trips, and local Harrogate life.

Wellbeing & Balance
Finding personal wellness while working for yourself.

Humour & Relatability
Witty, real-life storytelling that connects with parents.

Instagram - @aliciaaa.atk
Collage of nine photos featuring women and young girls in various settings. The images include selfies, outdoor scenes, amusement park rides, and text overlays with humorous and reflective quotes about motherhood, summer, and relationships.
Screenshot of a social media profile for Alicia Atkinson, showing her photo, name, followers, following, likes, and brief bio including her roles as a mum, cricket wife, and chaos coordinator.

2.6k Followers

1.8 million likes

16.4M views on a single viral video

TikTok - @aliciaaa.atk
A woman shopping at an ASDA supermarket, looking at food items inside a refrigerated display case.
A woman shopping at an ASDA supermarket, looking at food items inside a refrigerated display case.

Brand Collaboration Projects

A woman with long, wavy hair receiving a sunflower from a young boy, who is reaching across a table with a sign that says "Freddie's Flowers."
A woman with long, wavy hair receiving a sunflower from a young boy, who is reaching across a table with a sign that says "Freddie's Flowers."
Interior of a showroom featuring a display for JACCO automotive accessories, with a digital screen showing product details, neatly stacked logs below the screen, and modern seating in the foreground. The Batchelors logo and slogan are visible at the bottom of the image.
Interior of a showroom featuring a display for JACCO automotive accessories, with a digital screen showing product details, neatly stacked logs below the screen, and modern seating in the foreground. The Batchelors logo and slogan are visible at the bottom of the image.
A woman wearing animal print pants and a white hoodie holding up a small child near a car window, with a blue sky in the background.
A woman wearing animal print pants and a white hoodie holding up a small child near a car window, with a blue sky in the background.
A woman with wet hair wearing a black and white striped dress pushing a beige stroller indoors, with a large tree visible outside a window.
A woman with wet hair wearing a black and white striped dress pushing a beige stroller indoors, with a large tree visible outside a window.
A woman at a sports game, smiling and holding a blue foam finger labeled 'SIMPLES'. She has long blonde hair and is wearing a red shirt. Next to her is a young boy in a red and black shirt, sitting on a bench. The crowd is visible in the background, and the sky is partly cloudy. The logo of the Sunrisers Leeds cricket team is overlaid on the bottom left of the image.
A woman at a sports game, smiling and holding a blue foam finger labeled 'SIMPLES'. She has long blonde hair and is wearing a red shirt. Next to her is a young boy in a red and black shirt, sitting on a bench. The crowd is visible in the background, and the sky is partly cloudy. The logo of the Sunrisers Leeds cricket team is overlaid on the bottom left of the image.
Two men hugging in an airport parking lot near a building with signs. Part of an airport shuttle bus and a crosswalk are visible. The logo of Airport Parking & Hotels is at the bottom of the image.
Two men hugging in an airport parking lot near a building with signs. Part of an airport shuttle bus and a crosswalk are visible. The logo of Airport Parking & Hotels is at the bottom of the image.
A woman in a kitchen kneeling on the floor, holding a green chair in front of her, with her mouth near the top of the chair backrest. The kitchen has cream-colored cabinets, a countertop with various kitchen items, a window, and a clock on the wall.
A woman in a kitchen kneeling on the floor, holding a green chair in front of her, with her mouth near the top of the chair backrest. The kitchen has cream-colored cabinets, a countertop with various kitchen items, a window, and a clock on the wall.
A woman shopping at ASDA store, holding a pillow with a child on her back, in front of a decorated Christmas tree.
A woman shopping at ASDA store, holding a pillow with a child on her back, in front of a decorated Christmas tree.
A woman with long hair looking down into a box of Domino's cookies, showing an excited expression.
A woman with long hair looking down into a box of Domino's cookies, showing an excited expression.
Bamboo Nature disposable diapers for boys and girls, size 3 medium, 4-8 kg, 9-18 lbs, with no parabens, perfume, lotions, preservatives, or chlorine bleaching.
Bamboo Nature disposable diapers for boys and girls, size 3 medium, 4-8 kg, 9-18 lbs, with no parabens, perfume, lotions, preservatives, or chlorine bleaching.
Entrance to David Lloyd Clubs with a glass door and a black round sign. The entrance is covered by a curved glass canopy with black framing. The sign and a mat in front of the door display the David Lloyd logo.
Entrance to David Lloyd Clubs with a glass door and a black round sign. The entrance is covered by a curved glass canopy with black framing. The sign and a mat in front of the door display the David Lloyd logo.
A woman with blonde hair wearing a blue headband is holding a cocktail glass with a drink and garnish, sitting in front of a floral background. Overlaid text reads, 'they're only small once, take them with you, feed them well, feed them everything.' A pink banner at the bottom says 'Cooking Guy' in white cursive.
A woman with blonde hair wearing a blue headband is holding a cocktail glass with a drink and garnish, sitting in front of a floral background. Overlaid text reads, 'they're only small once, take them with you, feed them well, feed them everything.' A pink banner at the bottom says 'Cooking Guy' in white cursive.
A group of three people, two adults and one child, taking a selfie underneath a decorative lattice ceiling. The two adults are smiling and the child looks surprised or excited. The woman has sunglasses on her head and is holding the child, the man is on the right side of the image.
A group of three people, two adults and one child, taking a selfie underneath a decorative lattice ceiling. The two adults are smiling and the child looks surprised or excited. The woman has sunglasses on her head and is holding the child, the man is on the right side of the image.

Trusted by over 50 brands

"Alicia has really stood out. The engagement she's driven has been excellent, her audience is clearly paying attention and interacting, not just scrolling past. Nothing has felt forced or overly salesy, which is exactly what we want. She's reliable, consistent, easy to work with, and has delivered one of the highest overall returns in terms of value. Definitely someone we should look to keep working with.”

— David Rae, Sales Manager, David Lloyd Clubs
Woman with long blonde hair drinking from a white mug, standing against a plain white wall.

Let’s Work Together