Hi, I’m Alicia!

A Harrogate-based marketer, content creator, and strategist with 15 years of experience under my belt.

I've got a marketing degree, a background spanning big corporate brands and small independent businesses, and a genuine love for the work. These days I bring strategy and real-world execution together, so you get the thinking and the doing from one person.

Personal Brand - @aliciaaa.atk

For the past six years, I've been building a community on Instagram and TikTok, and I'm proud to say it's grown into 21k+ followers who actually stick around and engage. I share the honest, chaotic reality of family life: raising two kids, wrangling two dogs, and building everything around my husband's cricket commitments. No filters, no polish, just real life, which is exactly why people trust it (and why brands love working with me).

Ghost-writing

Behind the scenes, I create for a talent with over 750k followers. That means I'm shaping the strategy, writing the scripts, coming up with the concepts, and filming and editing their biggest brand collaborations, as well as everyday content, all from start to finish.

UGC

I've spent years learning what actually makes someone stop scrolling, first by growing my own audience, then by making content for creators with huge followings. Now I bring that knowledge to brands, creating content that looks like it's come from a trusted friend but is backed by a seasoned marketer's strategy.

Freelance Content Creation

I love working with local businesses who'd rather hand over the content headache than manage it themselves. Whether it's showcasing a product or service, or capturing an event as it happens, I take care of the heavy lifting so you can focus on running your business.

Consultancy

Sometimes what you need isn't someone to do it for you, but someone to help you figure it out, or just keep you on track. I offer workshops, 1-2-1 consultations, and creative spark sessions for local sports clubs run by volunteers and independent business owners who want a bit of accountability or a fresh pair of eyes on their content and strategy.